Both Cloud Financial Planning Pty Ltd ABN 32 206 837 858 & Shaun Liddicoat are Authorised Representatives of AVALONfs Pty Ltd AFSL 437518

About Us

About the Founder

Shaun Liddicoat founded Cloud Financial Planning after finding a distinct gap between what clients wanted from a financial adviser and what they were getting in return.

Shaun believes all Australians should have the ability to obtain financial advice that is:

  • Of a high quality
  • Holistic in nature
  • Not influenced by product providers
  • Transparent

He has strongly pioneered the ability to receive financial advice via a virtual "Cloud" environment which makes obtaining financial advice accessible and affordable to all Australians.

Shaun has been helping Australians with their financial affairs since 2003. He has worked for some of Australia's largest financial institutions including Mercer and VicSuper, prior to devoting his career to the boutique private wealth sector.

Academically he holds a Bachelor of Finance, a Bachelor of Science (Mathematics & Statistics), a Diploma of Financial Services (Financial Planning) and an Advanced Diploma of Financial Services (Financial Planning). Having a rare academic record, which includes Degrees in both Finance and Mathematics, demonstrates Shaun's pedigree as being one of the most sought after advisers in the country.

He believes we all have the ability to pursue happiness and achieve financial freedom.

Shaun is married with three children. He is a family man who believes in old fashioned family values. Apart from his family and business, Shaun's interests include keeping fit and healthy and travelling.

About Cloud Financial Planning

Cloud Financial Planning offers a personalised financial planning service via our office in Highton - Geelong, Ballarat, or via a virtual online meeting facility. Our virtual online meeting facility uses internet based meeting technology to conduct appointments. Cloud Financial Planning offers a holistic range of financial services which are tailored to your unique individual position. These services include:

  • Life Planning & Goal Setting
  • Strategic Advice
  • Investment Advice
  • Wealth Protection & Succession Planning

As we are not institutionally licensed, Cloud Financial Planning has the flexibility to recommend a range of investment and insurance products. This enables us to recommend products which we believe are best aligned to your needs.

Our Services

1. Developing your life plan and goal setting
Planning is important because if you don't know where you're going, you'll probably end up somewhere you never intended. People who set goals usually succeed because they know where they are going and how they are going to get there. We work closely with you to identify what you hope to achieve in the future.

2. Strategic Advice
Leading on from the development and planning for goal accomplishment is the area of strategic planning. Strategic planning involves the development of financial strategies to help maximise your wealth in the following ways:

  • Ensure you have sufficient cash reserves
  • Reduce the amount of tax you pay
  • Maximise your social security benefits
  • Repay your loans faster
  • Increase your savings capacity
  • Reduce your costs

3. Private Investment Consulting
Investment planning involves the development of an investment portfolio personalised to your tolerance for risk and future goals. We believe that one of the best ways to grow your wealth is to make sure you do not take any unnecessary investment risks. When we build and review your investment portfolio, we base our recommendations on 7 key investment beliefs, which are fundamental to the way we operate our business.

4. Wealth protection & succession planning
Protecting your wealth is important as we are all susceptible to the dangers life throws at us. Being adequately insured will assist with the preservation of your wealth and the prevention of financial hardship.

The passing on of wealth is also important in any plan. A well prepared succession plan will ensure the right assets, pass to the right person at the right time.

Our Mission

The Mission of Cloud Financial Planning is to provide a leading wealth management advisory service founded on coherent financial solutions that are easy to understand. These solutions aim to build, maintain and protect your wealth by the following means:

  1. Always acting in your best interest;
  2. Gaining a deep understanding of your current position and future goals;
  3. Having a strong technical knowledge to unleash all potential financial strategies;
  4. The development of an in-depth scenario based analysis to ensure all wealth avenues are explored;
  5. Astute investment principals based on strong investment fundamentals using our unique seven step investment approach;
  6. Offering transparent and honest advice that is not influenced by product providers;
  7. Being independently owned;
  8. Providing a proactive ongoing service; and
  9. Building valuable relationships founded on Understanding and Trust.

If you would like to know more about our services then please call us on (03) 5215 0400 or email

Benefits of Cloud Financial Planning?

Cloud Financial Planning offers a holistic financial planning service. We are experienced advisers in all facets of your financial affairs. The main benefits of seeking advice with us include:

No Conflicts of Interest: We are one of the very few financial planning firms which is not aligned with any product providers. This means we have the ability to recommend a range of investment products.

Transparency: You are made well aware of any fees before they become payable.

Always act in your best interests: The advice you receive is not conflicted in any way.

Accessibility: We have offices in Geelong and Ballarat and also offer an online financial planning service for you to meet with us virtually if more convenient for you.

Proactive ongoing service: We regularly keep in touch with our clients. All members are invited to meet with us regularly and we also offer an open door policy for you to come in and meet with us should the need arise.

Long term relationship & solely owned by the Principal Adviser: Cloud Financial Planning is solely owned by the principal adviser who plans on continuing to run the business for another 25 years. This gives you the confidence of a long term relationship with the same person.

Like many, we are sure you will agree that our business model is the smarter way to receive financial advice and you will be placed in a better financial position after receiving advice from us compared to going it alone. We are keen in having a long term relationship with you founded on mutual trust, honesty and transparency.

Cloud Financial Planning